Case studies

Stories where strategy sparked real momentum

The most powerful proof isn't a credential. It's a pattern of problems solved, teams aligned, and momentum built across some of the world's most complex organizations. Here's where those patterns live.

Scaling brand foundations

Five interconnected brand systems that unified messaging, naming, and governance across 4,000+ global stakeholders.

Brand Systems & Strategy·UiPath

Scaling brand foundations

4,000+ global stakeholders unified
Small symbols, outsized stakes

Led the insight and alignment strategy that unblocked a years-stalled redesign for hundreds of millions of users.

Experience & Momentum·Microsoft

Small symbols, outsized stakes

Hundreds of millions users impacted

Contributed to the largest retail mobile payment platform in the US, UK, and Canada, reaching 42M+ transactions in 18 months.

Experience & Momentum·Starbucks

Scaling trust digitally

42M+ transactions in 18 months
Activating brand from the inside out

Company-wide brand training for ~4,000 employees, turning a codified system into lived brand culture.

Activation & Culture·UiPath

Activating brand from the inside out

4,000+ employees, partners, and vendors trained
Memorable moments that matter

Proved peak memories drive 14× greater ROI, earning ESOMAR Best Paper 2020 and reshaping how Microsoft prioritized experiences.

Insights to Action·Microsoft

Memorable moments that matter

23–29% lift in brand love from peak experiences

Insight-led merchandising that drove 50% above-forecast flash sales and three top-ten kids' apparel launches.

Insights to Action·Nordstrom

Merchandising momentum

50% above flash sale performance vs. forecast

Perspectives

Thinking out loud about brand, memory, and what moves people

Brand systems, experience design, behavioral insight, and what it takes to build brands that endure. Written to be useful, not to add to the noise.

This is where the thinking behind the work gets written down. Brand systems, experience design, behavioral insight, and what it takes to build brands that endure. Written to be useful, not to add to the noise.

Brand Strategy

Perspectives: Thinking out loud about brand, memory, and what moves people

March 1, 2026 · 1 min read

Voices

What the people closest to the work say

Colleagues, collaborators, and clients — on what it was like to work together, and what it produced.

“The most meaningful measure of this work is what the people closest to it say. Colleagues, collaborators, and clients — on what it was like to work together, and what it produced.”

Synergetic Brands

Voices coming soon